The technology game: How the spread of technology has changed the business of lifestyle brands.
Are lifestyle brands across categories so focused on millennials that they are missing out on other demographics?
BMW's marketing head on how top-end automobile brands engage consumers.
'Reaching the well-heeled Indian' and how the challenge of getting the message through have changed over the years.
Class Brands, Mass Prescription
Upmarket brands love to play up their rich heritage. Does it count for as much as before when exciting new categories are exploding all around?
Keeping in tune with Young India- MTV Youth Marketing Report
The enduring magic of Royal Enfield: Understanding the mojo of the brand
As the fascination with things Indian grows, what does it mean for lifestyle brands with roots overseas.