Agenda

1030-1055

Standalone

The technology game: How the spread of technology has changed the business of lifestyle brands.

Saloni Nangia
Saloni Nangia
Technopak

1055-1135

PANEL : Do marketers have a millennial fixation?

Are lifestyle brands across categories so focused on millennials that they are missing out on other demographics?

Amit Gujral
Amit Gujral
LG
Amit Tiwari
Amit Tiwari
Havells
Bimal Kumar Sahoo
Bimal Kumar Sahoo
HP
Dheeraj Sinha
Dheeraj Sinha
Leo Burnett
Sandeep Shukla
Sandeep Shukla
Jaquar
Ashwini Gangal
Moderator
Ashwini Gangal
afaqs!

1135-1200

INTERVIEW

BMW's marketing head on how top-end automobile brands engage consumers.

Pallavi Singh
Pallavi Singh
BMW
Ashwini Gangal
Interviewer
Ashwini Gangal
afaqs!

1200-1230

BREAK

Tea

1230-1255

STANDALONE

'Reaching the well-heeled Indian' and how the challenge of getting the message through have changed over the years.

Anita Nayyar
Anita Nayyar
Havas Media Group

1255-1315

STANDALONE

Class Brands, Mass Prescription

Sudipto Chowdhuri
Sudipto Chowdhuri
India TV

1315-1415

BREAK

Lunch

1415-1455

PANEL: Does the aura of legacy still work?

Upmarket brands love to play up their rich heritage. Does it count for as much as before when exciting new categories are exploding all around?

Bani Saluja
Bani Saluja
American Express
Rohit Ohri
Rohit Ohri
FCB India
Shantiswarup Panda
Shantiswarup Panda
Raymond
Vikram Tanna
Vikram Tanna
Discovery
Sreekant Khandekar
Moderator
Sreekant Khandekar
afaqs!

1455-1520

Standalone

Keeping in tune with Young India- MTV Youth Marketing Report

Navin Shenoy
Navin Shenoy
Viacom18
Ashwini Gangal
Interviewer
Ashwini Gangal
afaqs!

1520-1550

BREAK

Tea

1550-1615

STANDALONE

The enduring magic of Royal Enfield: Understanding the mojo of the brand

Shubhranshu Singh
Shubhranshu Singh
Royal Enfield

1615-1655

PANEL: Being Indian

As the fascination with things Indian grows, what does it mean for lifestyle brands with roots overseas.

Amit Kekre
Amit Kekre
DDB Mudra Group
Karan Kumar
Karan Kumar
Fabindia
Konia Khanna
Konia Khanna
Swarovski
Minoo Phakey
Minoo Phakey
Dabur
Sreekant Khandekar
Moderator
Sreekant Khandekar
afaqs!
tlc